very gift represents an individual expression of you and the recipient. So know your audience and approach every present as evidence of your thoughtfulness, creativity and talent. Consider it your mission to convert the raw data you have acquired over the years into customized gift solutions. If you pay attention to your day-to-day conversations with friends and family, they will divulge useful information about what they like and need. This is the first step in finding the perfect present.
ifts should serve a purpose. That's why I love giving "classic" gifts that are used often and with pleasure. And don't worry that they might already have one. Remember what Mae West said, "Too much of a good thing is wonderful."
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