Lash Fary is the founder of Distinctive Assets. He works with a veritable
Who’s Who of Hollywood to introduce products/services to the entertainment industry and to develop celebrity-oriented promotions and events.
Lash and Distinctive Assets have set new standards for “giving and receiving” through their coveted Gift Baskets and Lounges for events such as the GRAMMYs, Tonys, Kids’ Choice Awards, People’s Choice Awards, MTV Movie Awards and Academy of Country Music Awards. With a résumé of top award shows and a star-studded clientele, Lash has become a sought-after authority on gifting, product trends and gift etiquette. For years, Hollywood’s biggest celebrities have given and received gifts chosen by Lash. He appears regularly on numerous television programs as an “expert guest” and is quoted regularly in a broad range of publications. He also served as host for the FOX daytime television show “Live Like a Star.”
Lash’s gifting prowess has culminated as author of the book Fabulous Gifts. Celebrities, entertainment moguls and corporate executives trust Lash to pick out the perfect present. In this easy-to-use guide, Lash reveals his secrets for flawless gifting . . . for every occasion and for everyone on your list. Lash was also a contributor (“How to Find the Perfect Present”) to the best-selling Experts’ Guide to Doing Things Faster.
Lash’s unique positioning in the entertainment industry and multi-faceted persona have created numerous roles, monikers and unofficial titles: Entrepreneur, Author, Gift Guru, Sultan of Swag and, of course, the Gift Fary.